Well-optimized web pages allow search engines to rank you higher when people make relevant search queries. This may leave you with a Shopify store that isn’t easily visible in search results.Īs stated earlier, your product images and web page content also come up in search engine results. One of the reasons your product is not getting ranked on search engines like Google could be because your product images are not well-optimized. To Increase Your Visibility on Search Engines In turn, your bounce rate will reduce, engagement rate increase, and customer retention rate will increase as well.Īnd you know, the more engaged your visitors are, the more likely they will want to buy from you. When your website loads faster, visitors will naturally stay longer. To Build Better Engagement and Improve Customer Retention This means that improving your website speed by optimizing your images is an effective way to increase your customer retention rate. That is, how fast the first byte of information from your web server gets to your visitor’s browser.īecause optimized images reduce your web pages’ weight, they load at a faster speed, and this improves your Shopify store user experience.Ī report by Google shows that a delay for as little as 7 seconds could increase your bounce rate by over 100%. It also refers to the “time to first byte”. Your website’s speed refers to how quickly the content on your web pages is displayed. Here are three more reasons why optimizing your images is important. If this huge portion of a web page is optimized, the impact will be far-reaching. Having web pages that load quickly is one of the ways to avoid this.Īccording to HTTP Archive, on average, images can make up as much as 75% of a web page’s total weight. If you fail to grab your customers’ attention from the get-go, you will likely lose them to the competition. Remember that making a good first impression is important even in eCommerce. To achieve this, here are three factors to take into consideration:īalancing these three variables will help you create highly optimized images for your store. Ultimately, your goal should be to have images with very high quality and small file sizes with image optimization. Optimizing your images can make your web pages rank higher on Google.īy optimizing your images, you ensure that your Shopify site has perfect images that allow it to perform maximally both on desktop and mobile. Around 45% of people have admitted being discouraged from completing a purchase when a website loads slower than expected. This can make your store challenging to navigate and less appealing to visitors. Heavy images can make your website load slowly. This ensures that your website loads faster. Image optimization means delivering images with the proper dimension and format at the lowest possible size without any reduction in quality. This guide will provide answers to everything you need to know about image optimization, including tips on optimizing your product images. On top of that, optimizing your images by using an online picture editor can improve your conversion rate tremendously. Not only does it help make your website load faster, but improves your store’s SEO. Optimizing the images you upload to your Shopify website is very important.
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